Ride with Pride
Challenge
It is difficult for girls in Pakistan, a conservative country, to travel and commute independently. A survey suggested that 51% of the female population is dependent when it comes to easy, safe, reliable and efficient commute. Whether it is for acquiring education or completing everyday tasks, most ladies still depend on the males in their lives. The challenge for the University of Central Punjab (UCP) was to address the commute issues faced by the female population in order for them to become independent and commute to the university as well as perform other important tasks on their own.
Process
I followed a 4 step process while designing and developing this application and those are listed as follows
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User Research - This is the primary and secondary research phase in which I take most of the time as compared to the other phases. In this phase, I tend to identify my users and get to know them and the market around where I perform a survey and do some literature review. I interview my users and find out what they want and what are the pain points that they are currently facing with the existing product related to it if any.
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Low-fi Prototype and High-fi Prototype - After thorough brainstorming, I make a mood board and try to list all the features that I am going to include in the system. I also make lots of Low-fi prototypes, user journey mapping during this phase. I then tested my low-fi prototypes with the users to get their feedback and improve the existing designs before moving on to the high-fi prototyping which I do using Adobe Photoshop or Adobe XD.
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Development - In this phase, all the high-fi prototypes along with the functionality are implemented.
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User Testing and Evaluation - The system is now ready to be tested by the users. I create tasks for them to perform and note how much time it took them to complete each task and the points where they were unable to perform any. I also take a pre and post-study questionnaire in which multiple functionalities of the system are rated by the users. This gives me more data to improve my system.
Solution
An initiative by the University of Central Punjab aimed at revolutionizing the way the female students of UCP commute. Based on the provision of modern, sophisticated, and trendy two-wheelers (pink scooters), that makes booking a bike as easy as issuing a library book free of cost. The customized application allows the users to scan the QR code in order to book the bike, view the check-in and check-out as well as the previous and current journey details, report a problem or contact the security center, and much more.
In regards to addressing the security concerns held by the parents, a track journey feature was also included in the app for the parents to track the journey of their child and stay updated on the whereabouts.
Screens
